You Don’t Need Another Agency.
You
Need a
Lighthouse.
Smart Home Marketing That Helps You Navigate Growth
Smart home and home service companies don’t need more jargon or shiny awards. They need clear, predictable ways to turn searches into booked projects. For more than 20 years in web development, SEO, and the smart home trade, Lantern Room Marketing has helped integrators, AV dealers, security firms, electricians, and contractors stand out where it matters most: on Google and in the homeowner’s mind.
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Whether you sell automation, home theater, audio/video, lighting, shades, security, Wi-Fi, or full-service electrical and contracting, we build smart home marketing that matches how people actually buy: search → trust → call.
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What Is the Lantern Room?
The Lantern Room is where the lens lives-
where light becomes signal, and signal becomes guidance.​
In marketing, the lens is strategy.
The signal is clarity.
The guidance is how buyers decide.
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Our job is simple: we bring you the customers who are already looking for exactly what you do.
Practical Marketing That Helps People Find You
Homeowners don’t buy services from ads, they buy from what they can understand, compare, and trust. We optimize for how real buyers make decisions.
Who We Work With
From first sketch to final handoff, we support the full ecosystem that makes homes livable, safe, and experiential.
Architects & Designers
We clarify design intent so clients understand vision, taste, and planning decisions long before construction begins.
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Builders & Contractors
We reduce ambiguity around scope, sequencing, and timelines so clients see how coordination shapes quality, cost, and outcomes.
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Mechanical & Electrical Trades
We translate technical language into homeowner value so performance, efficiency, and reliability feel worth the investment.
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Safety & Access Systems
We turn risk and compliance into clarity and assurance so clients understand life-safety, monitoring, and why protecting people and property matters.
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Smart Home & Home Automation
We connect technology to lifestyle and comfort so daily routines feel effortless and the home actually lives the way it should.
How We Work
Smart home and home service buyers don’t convert on impulse. They move through stages. Our process aligns your marketing with how projects actually unfold — from search to scope to installation.
DISCOVERY
We interview, research, and audit so we understand your market, competitors, search intent, and positioning. Clarity eliminates wasted spend and guesswork.
BUILD
We create decision-focused content, service pages, comparisons, and design that make it easy for buyers to evaluate options and request quotes with confidence.
OPTIMIZE
We use SEO, email, analytics and a seasonal marketing calendar to nurture longer sales cycles, improve rankings, and convert warm buyers when timing and budget align.
Why Clients Choose Lantern Room
Most smart home and home service companies don’t struggle with skill, they struggle with visibility. They’re excellent at what they do, but they’re hard to find, hard to compare, and rarely communicate in a way homeowners can trust.
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We fix the visibility gap without turning you into an ad agency caricature or asking you to post on social all day.
We focus on the parts of the buyer journey that actually create revenue:
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✔ Search: when buyers are actively looking
✔ Comparison: when buyers evaluate options
✔ Timing: when budgets and projects align
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When those three forces converge, projects close without pressure.